The challenge
What needed to change
Game operations, roster decisions and fan engagement all require fast decisions from complex information. The organization wanted to augment—not replace—coaches and staff with reliable analysis.
The approach
How the team responded
Using BigQuery and Gemini, the team automated pre-game scouting reports, ran thousands of team-fit trade simulations and applied computer vision to shot-quality analysis. Discovery API supports personalized content recommendations.
Key takeaways
Use AI to narrow options so experts can focus on judgment.
Connect operational analytics and fan experiences on shared data foundations.
Prioritize team fit alongside individual performance signals.